Becky Parke enters her third year as Senior Associate Athletics Director for Marketing for Sun Devil Athletics. Parke’s responsibilities include managing the sponsorship, marketing and game presentation as well as managing special events teams and fostering relationships with key partners to develop and maintain sponsorship support. Parke also works with the Pac-12 Conference to develop and improve collaboration of Pac-12 MMR to maximize efficiency of operations and annual revenue.
Since 2005, Parke has had almost two decades of experience working in Sun Devil athletics. Prior to her current position, Parke was the Associate Athletics Director for three years, which included being tasked with managing the ASU Football Signing Day Event and Football Banquet. From 2012 to 2013, Parke also served as the Director of Special Events & Corporate Communications for Sun Devil Athletics and Director of Marketing & Communications for the Sun Devil Club. Prior to that from 2007 to 2012, Parke was the Director of Marketing & Communications, overseeing the day-to-day operations of the marketing department, developing the annual creative direction of the marketing campaign while also creating and executing marketing plans for football and men’s basketball. In 2010, she created the department’s first social media position. Her rise in Arizona State athletics marketing career began in 2005 as the Assistant Director of Marketing & Revenue Generation.
Parke has been a key player in managing not only game day operations for football but also marketing plans for many sports including volleyball, women’s basketball and baseball. She plays a large role in contributing to the success and progress of the Sun Devil Athletics brand and has assisted in the creation and implementation of impactful, community programs such as “Sparky’s Kids to College Field Trips," the “Sun Devil Caravan” and the “Return to Camp T” campaign.
Parke has also been a past president, officer and board member of the National Association of Collegiate Marketing Administrators (NACMA).
Becky Parke is a graduate of Indiana University with a Bachelor of Science in Kinesiology with an emphasis in sport marketing and management.