Arizona State University continues to set the standard for innovation with elite campus partnerships.
Now, for the third consecutive year, ASU has been named the Tier 1 winner in the 2025 College & University Channel Best of the Best Competition, a national program that recognizes the most successful and innovative university partnerships across the country.
The annual competition highlights campuses that demonstrate exceptional execution, creative asset activation and strong, collaborative relationships with Coca-Cola. It looks beyond athletics, evaluating how the brand integrates across an entire university ecosystem, from events and venues to student engagement and operational alignment.
In 2025, the competition featured 66 participating schools working with eight bottling partners nationwide. From that field, ASU once again rose to the top.
ASU’s first-place finish reinforces its reputation as one of Coca-Cola’s strongest campus partners in the country, creating meaningful fan, student and guest experiences while maintaining best-in-class operational execution.
With Coca-Cola as one of the world’s most recognizable brands and ASU as one of the nation’s most forward-thinking institutions, the partnership continues to produce national-level results.
Three straight years at the top is not just a streak. It’s a statement, and once again in 2025, ASU proved that when it comes to campus partnerships, the Sun Devils don’t just participate, they lead.