The Union Jack Classic is the first FBS game held in England and only the second college football game played in London; the first was the Imperial Bowl at Crystal Palace National Sports Centre on October 16, 1988, in which Richmond defeated Boston University 20–17.
About the Union Jack Classic
Union Jack Classic was founded by a collective of internationally recognized sports marketing and sponsorship agencies, bringing together decades of expertise in launching and growing American sports abroad. The initiative is led by Brian Dubiski and Thomas Hensey of Rhino Marketing, alongside Rob Yowell of Gemini Sports—who all have extensive experience promoting major U.S. sports across the U.K. and Europe.
With a track record of over three decades, the Agency principals were instrumental in the launch of the World League of American Football in London, Frankfurt, and Barcelona, as well as sponsorship and media relations for the NFL International Series at Wembley Stadium. Collectively, they have brokered global naming rights partnerships, including landmark venues such as Emirates Stadium and The O2.